Whether you are just starting up or have been in operation for a short amount of time, it can be helpful to receive a bit of advice and guidance when it comes to running your online store. That is surely why you are here, so read on to gain some insights that may be valuable to you in the weeks and months ahead…
It is worth keeping in mind that there are other resources online that might be worth further investigation, so have a look at what is out there and remember to save each page as a favourite in your internet browser.
Online shopping experience
The first thing to consider is what type of shopping experience your customers will actually get when using your website. In order to make the most sales and to reduce the amount of lost customers or number of similar enquiries, think about usability and ease of navigation. Ideally it will not take any more than three clicks for people to find what they are looking for, so keep this in your mind as a mantra and motto. If you are a bit unsure as to whether your website cuts the mustard, seeking advice from a professional consultant or marketing agency.
Shipping and delivery
The stage that follows the web experience is the picking, shipping and delivery – something which can be quite complicated. Luckily there are suppliers out there who can help to alleviate some of the issues you might encounter who supply businesses with insulated envelopes and boxes for temperature sensitive goods. There are also many different couriers, but it will be up to you to select the most reliable firms.
When people do need to get in touch with you, what kind of treatment are they receiving? Is everything handled professionally? This means using a friendly manner as well as making sure that any issues are correctly as quickly as possible and to the best effect. You would not want your business to end up with a bad name because of a few customer service hiccups.
Following the rules
Another thing to remember is that your website must accurately reflect what you are selling as you don’t want to break the rules and get into trouble. This has happened over the past couple of years when some businesses wrote website content that did not apply to the rules and guidance provided by the ASA which is there to protect consumers. It is worth having a look at their website to make sure your own web copy is compliant with current guidelines.
Finally, don’t forget to keep up to date with what your competitors are doing online. It is very easy to get wrapped up within your own business but you need to stay ahead of the rest if you want to succeed. So that means taking into account everything from product availability to pricing. You will be more competitive when you have more data and information to play with.